Speaker
Maximilian Merdes — AI Nights speaker
Account Director & Head of Account Management, arsmedium
Maximilian Merdes is Account Director and Head of Account Management at arsmedium. Alongside leading account management, he works intensively on AI, automation and process optimisation in agency life.
Topics & focus areas
- Why most AI projects fail on decisions, not on technology
- A mental model for honestly testing whether a process suits AI
- Drawing on a real client project: which patterns repeat predictably
- When “no AI” is genuinely the better answer
Key takeaways
- Three recurring patterns that sink AI projects before they even start
- A simple mental model for testing processes for AI suitability
- Clear signals for when “no AI” is the better answer
- A perspective that protects you from expensive investments in the wrong direction
Sessions
Media & downloads
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