Speaker
Elena Kelava — AI Nights speaker
Head of Customer Marketing, camel active
Elena Kelava is Head of Customer Marketing at camel active and has spent years working on the practical integration of AI into marketing, e-commerce and the customer journey. Her focus is on AI-driven performance marketing, SEO, data analysis and AI workflows in day-to-day business. Alongside her operational work she regularly gives talks and workshops on AI and modern marketing.
Topics & focus areas
- AI in performance marketing and campaign management
- Content creation between efficiency and quality
- AI workflows and agents in marketing
- SEO and AI search
- Data, personalisation and the customer journey
- Which processes can already be automated sensibly today
- Where human experience remains decisive
Key takeaways
- Practical AI applications for everyday marketing
- Time saved through AI workflows and automation
- A realistic read on the opportunities and the limits
- Concrete examples from performance marketing, SEO and content
- Ideas you can test in your own company straight away
Sessions
Media & downloads
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